Every disciplinea digital business needsI do all of it myself.
Brand without performance is decoration. Performance without brand is noise. I handle brand and performance together because neither works without the other. From identity through to acquisition to retention · I build it and run it myself.
Brand identity and positioning
Full brand systems built from the ground up. Positioning, visual identity, naming, tone of voice, and design language. Built for Upgrade Careers, Tirana Beer, Enchanté Resort, Forma Architecture, and a dozen others. Not a logo and a colour palette, a complete system that holds up across every touchpoint.
- ·Identity that works at scale without constant management
- ·Positioning that differentiates in competitive markets
- ·Brand systems used across campaigns, product, and content
Paid advertising and performance marketing
Lead generation and conversion campaigns across Meta, Google, and TikTok. Ran campaigns for 24markets.com, dental tourism, and tourism brands like Escape in VdA. The campaign is never the whole job: I build the funnel, the creative, the landing page, and the follow-up system behind it.
- ·Cost per lead you can actually scale
- ·Full-funnel campaigns, not just ad management
- ·Campaigns adapted to each market and audience
Lead generation funnels
Multi-step funnels built for 24funded.com and trading campaigns: quiz funnels, ebook magnets, WhatsApp flows, form sequences, and onboarding journeys. Designed to qualify leads before they reach sales, not just generate volume.
- ·Qualified leads, not just traffic
- ·Automated follow-up that converts while you sleep
- ·Funnel architecture that scales with spend
Copywriting and messaging
Direct-response copy written with one objective: action. Ad hooks, landing pages, email sequences, onboarding flows, and offer positioning for fintech, tourism, and healthcare clients including hotrades.com. Every word is in service of a specific decision you want the reader to make.
- ·Copy that moves people toward a specific decision
- ·Messaging consistent across every channel
- ·Offers positioned to reduce resistance
Email marketing and automation
Welcome sequences, nurturing flows, reactivation campaigns, and promotional emails for 24markets.com and 24funded.com. Built to convert and retain, not just broadcast. Wired into CRM and tracking so every sequence responds to behaviour, not just time.
- ·Email sequences that convert new leads and retain existing ones
- ·Automated flows triggered by real behaviour
- ·Consistent revenue from owned channels
UI/UX design
User flows and interfaces designed for Upgrade Careers and London Rate with a focus on usability and conversion. Not just how it looks. How it works. Every screen designed around what the user needs to do next and what the business needs them to do.
- ·Interfaces that reduce friction and increase conversion
- ·User flows designed around business outcomes
- ·Design that works for both the user and the funnel
Website development
Websites planned and built for London Rate, Rodos Restaurant, Forma Architecture, 24markets.com, and others. Every structure aligned with business goals, not just design preferences. Built on modern infrastructure with reliability and performance as non-negotiables.
- ·Sites built to support acquisition, not just exist
- ·Structure that scales as the business grows
- ·Development and strategy from one person
SEO and organic growth
Content strategy, on-page SEO, and organic growth for forexflash.com and 24markets.com. Built for sustainable traffic that compounds over time rather than resetting when ad budgets stop.
- ·Organic traffic that grows without ongoing ad spend
- ·Content that ranks and converts
- ·SEO built into the site structure from the start
Conversion rate optimisation
Landing page, funnel, and user journey optimisation for 24funded.com and 24markets.com. Identifying the specific points where revenue is being lost and fixing them: not through guesswork but through structured analysis and iteration.
- ·More revenue from existing traffic without increasing spend
- ·Clear understanding of where the funnel breaks
- ·Continuous improvement, not one-off fixes
Online reputation management
Review management, brand perception control, and negative feedback handling for 24markets.com and 24funded.com. In regulated and competitive industries, reputation is part of acquisition. Handled Trustpilot disputes and built proactive review generation systems.
- ·Brand perception that supports acquisition rather than undermines it
- ·Review profiles that build trust
- ·Formal response frameworks for high-stakes situations
B2B positioning and high-ticket marketing
Positioned London Rate and Invgrid in complex, trust-based industries where credibility matters more than volume. High-ticket B2B buyers are slower, more sceptical, and more informed. The brand and messaging have to earn authority before asking for anything.
- ·Brand positioned to attract high-value clients
- ·Messaging that builds credibility before it sells
- ·Sales enablement assets that support longer cycles
Social media and influencer management
Social channel management and growth for Prime Agency and campaign-based brands. Influencer collaborations and outreach for dental tourism and brand exposure strategies. Content aligned with marketing goals, not just follower counts.
- ·Social presence that supports acquisition goals
- ·Influencer partnerships that produce real results
- ·Content strategy connected to the broader funnel
Not sure which applies?
Book a free 30-minute call. We will figure out where the real problem is and whether I am the right person to fix it.